Train your brain like a system.
Tools to think sharper, decide faster, and perform under pressure.
Built from neuroscience, not noise.
Powered by B-Lab, a neurostrategy research lab.
Used by leaders, bold thinkers, and decision makers.
What is B-Lab?
B-Lab is a cognitive performance lab building real-world systems for sharper thinking, behavioural clarity, and sustainable brain capital.
We research how people think in motion,
and turn that insight into tools you can actually use.
Upgrade your brain capital.
Tools, not theory.
Built from research,
designed for daily use.
Brainsmart Playbook
Upgrade how you operate.
- Build mental models that work.
- Make better decisions, faster.
- Reduce mental friction and increase momentum.
The Upgrade Loop
Better input. Better output. On repeat.
- Cognitive fuel that sharpens your thinking
- Weekly signals from the front lines of our research
- Practical inputs for immediate clarity and long-term edge
🔍 Who We Are
B-Lab Neurostrategy Research Centre
B-Lab is a cognitive research lab focused on one mission:
Make thinking better — for all brain types, under real-world conditions.
We study how people think, decide, and perform under pressure.
And then we turn that insight into usable tools, models, and strategies.
Cognitive Style
Reveal how your brain performs when it matters most.
Thinking Profiles
Tools & Tech
Testing what actually works in the wild beyond the hype.
We’re 100% independent, self-funded, and grounded in the belief that better thinking is a trainable skill — not a personality trait.
This is the engine behind the Playbook. The source of the Loop. The why behind everything we build.