Brilliant Thinking.
Under Pressure.
On Purpose.
B-Lab is an independent neurostrategy lab turning original research into playbooks, briefings, and frameworks for leaders working inside complexity.
What We Build:
Research-backed tools to help leaders think clearer,
decide smarter, and collaborate better in complex environments.
Playbook
Build your own strategic thinking system.
→ Take a Look...
Briefing
Monthly signal-rich market intelligence.
→ Read a Sample..
Research
Original studies & field notes.
→ See our Mission...
Led by Experts
Our research is led by a neurostrategy researcher and strategist with 15+ years consulting with global firms. We bridge academic depth with real-world practicality.
All Profits Fund Research
Every subscription and playbook helps us fund the next generation of applied research in neurostrategy, decision design, and organisational thinking.
Real-World Focus
We build for action — not theory. Our tools are used in boardrooms, strategy sessions, and high-stakes environments around the world.
Why This Matters
In high-stakes environments, like all modern organisations, the quality of thinking determines the quality of outcomes.
Our research exists to understand how the brain actually works under pressure and to design tools that help leaders think with more clarity, not just more speed.
Because better thinking is no longer a soft skill.
It’s competitive advantage.
Connecting Neuroscience & The Real-World
We study how the brain works in high-pressure situations, and turn that research into tools leaders can use.
- Based on Real Science: Our work is grounded in current neuroscience and management research.
- Built for Use: We turn complex ideas into tools leaders can apply in real life moments.
- Tested in Practice: Everything we build is shaped by real-world use and feedback.
Impact & Vision
Research for All Brain Types
The way we think, decide, and solve problems is deeply personal – yet, most systems force us into a one-size-fits-all approach when none of us are the exact same size. B-Lab is changing that by studying how different brain types engage with:
- Decision-making
- Strategy development
- Creative problem-solving
Our goal is to ensure that all brain types are understood, optimised,
and applied in the most brilliant ways possible.
Real-World Impact
For Science
We contribute to a growing body of empirical knowledge that helps redefine how cognitive performance is measured and understood.
For Individuals
Our research aims to improve accuracy in cognitive assessments - reducing misdiagnosis and helping people work with their brains natural strengths and challenges.
For the Future
With better data, we can shape smarter systems - ones that celebrate and synthesise different ways of thinking, learning, and problem-solving.
We Are Made For The Bold Thinkers
The best ideas come from the people who think differently.
- Executives & Senior Leaders – Navigating high-stakes decisions and complex strategic challenges.
- Board Members & Investors – Evaluating risk, opportunity, and long-term impact in an unpredictable world.
- Decision Makers and Creative Thinkers – Reshaping industries, challenging norms, and rethinking problems.
- Better thinking leads to better decisions. Understanding cognitive diversity strengthens strategy, leadership, and collaboration — unlocking smarter choices at every level.
- Deeper understanding leads to bigger breakthroughs. Synthesising different thinking styles fuels innovation, problem-solving, and game-changing insights.
- It’s the natural way. Modern systems aren’t built for individuals to thrive — but with the right tools and knowledge, you still can.
Real-World Thinking, Backed by Science
The Science of Thinking in Action
- More accurate cognitive profiling → Moving beyond one-size-fits-all models to deliver insights that reduce misdiagnosis and provide tailored solutions.
- Better decision-making & problem-solving models → Grounded in cognitive performance styles, helping bold leaders navigate high-stakes choices with confidence.
- Innovative neurotechnology applications → Enhancing its use into impactful, practical solutions that drive progress across diverse industries.
- Understand Your Team Better → Helping leaders and teams identify their unique thinking styles for better strategy, collaboration, and performance.
- Decision-Making Under Uncertainty → Exploring how different cognitive types process risk and uncertainty.
- Pushing Creative Limits → Leveraging cognitive insights to enhance innovation and problem-solving.
Join the Thinking Revolution
Be Part of the Future of Brilliance
- Support Research → As a funding contributor, you’ll drive cutting-edge cognitive research and gain exclusive access to insights that aren’t available anywhere else.
- Subscribe to Intelligence Briefings → Get neuroscience-backed strategies, market trends, and real-world applications delivered straight to you. Stay ahead with insights designed for bold thinkers.
- Build Your BrainSmart Playbook → Close the gap between high-performance thinking, precision execution, and sustained competitive advantage. This is where strategy meets neuroscience.
Gain the competitive edge...
Dynamic Insights & Featured Content
Thinking is evolving and so is the way we think. Stay ahead with the latest neuroscience and strategic thinking over at Brilliance Lab’s Substack page. It’s full of essays, videos, visual models and other cool and creative stuff. Go take a look at ‘The Neurostrategist’ by clicking the button below.
Don't overthink it.
Click your choice below.
Playbook
Build your own strategic thinking system.
→ Take a Look...
Briefing
Monthly signal-rich market intelligence.
→ Read a Sample..
Substack
Essays, videos, podcasts, etc.
→ Check it out...
Research
Original studies & field notes.
→ See our Mission...