Privacy Policy
Effective Date: 1st January 2025
Welcome to B-Lab. Your privacy is important to us. This Privacy Policy explains how we collect, use, share, and protect your personal information when you access our website, purchase our products, subscribe to our intelligence briefings, or engage with our research-based content.
By using our website (b-lab.com.au), you agree to the terms outlined in this Privacy Policy. If you do not agree, please refrain from using our services.
1. Information We Collect
We collect personal and analytical data to enhance our research-driven services. The types of information we collect include:
A. Personal Information You Provide
- Account & Subscription Information: Name, email address, billing details, and payment information when you subscribe to our intelligence briefings or purchase products.
- Contact & Inquiry Information: Name, email, phone number, and messages when you contact us for support or inquiries.
- Professional Information: Job title, company, and industry (optional, if provided during registration or surveys).
- Research Contributions: If you participate in surveys or research studies, we may collect responses and feedback.
B. Information We Collect Automatically
- Cookies & Tracking Technologies: We use cookies, web beacons, and analytics tools (e.g., Google Analytics) to understand user behavior.
- Device & Browser Information: IP address, device type, operating system, and browser settings.
- Usage Data: Pages visited, time spent on the site, links clicked, and interactions with content.
C. Information from Third Parties
- Payment processors (e.g., Stripe, PayPal) provide transaction verification but do not share full payment details.
- Research platforms and business intelligence sources may share anonymized insights on market and user trends.
- Social media platforms (e.g., LinkedIn, Twitter) if you engage with our content.
2. How We Use Your Information
We use the collected data to provide, improve, and personalize our services, including:
- Providing Access to Our Intelligence Briefings & Research Reports
- Processing Payments & Managing Subscriptions
- Enhancing User Experience & Website Functionality
- Conducting Research & Market Analysis
- Sending Important Updates & Communications (account changes, security alerts, product updates)
- Marketing & Promotional Activities (newsletters, insights, special offers—only with your consent)
- Complying with Legal Obligations (fraud prevention, regulatory compliance)
3. How We Share Your Information
We do not sell your personal data. However, we may share information in these limited circumstances:
- With Trusted Service Providers (e.g., hosting platforms, payment processors, analytics providers)
- For Legal Compliance & Security (if required by law, to prevent fraud, or to protect B-Lab’s rights)
- With Business Partners (when collaborating on joint research initiatives, always in an anonymized manner)
Third-Party Services We Use:
- Google Analytics (Website performance insights)
- Stripe / PayPal (Payment processing)
- MailChimp (Email subscriptions & marketing)
- HubSpot / CRM Tools (User relationship management)
4. Your Data Rights & Choices
Depending on your location, you may have specific rights under GDPR (Europe), CCPA (California), and other privacy laws, including:
- Right to Access: Request a copy of the personal data we hold.
- Right to Correction: Request correction of inaccurate or incomplete information.
- Right to Deletion ("Right to Be Forgotten"): Request deletion of your data (except where required for legal purposes).
- Right to Restrict Processing: Request limited use of your data.
- Right to Data Portability: Request transfer of your data to another service provider.
- Right to Withdraw Consent: Opt out of marketing emails at any time.
To exercise your rights, contact us at: ignite@brilliancelab.au
5. Data Security & Retention
We implement strict security measures to protect your data, including:
- Encryption: Securing sensitive data during transmission and storage.
- Access Control: Limiting data access to authorized personnel only.
- Regular Security Audits: Monitoring for potential vulnerabilities and threats.
Data Retention Policy:
- Account data is retained as long as your subscription is active.
- If you request deletion, your personal data will be erased within 30 days, unless legally required to retain certain records.
- Transactional records (e.g., invoices) may be retained for financial reporting and tax compliance.
6. Cookies & Tracking Technologies
B-Lab uses cookies to enhance user experience and collect website analytics. These include:
- Essential Cookies: Necessary for website functionality.
- Analytical Cookies: Help us measure and optimize content performance.
- Marketing Cookies: Used for personalized ads and retargeting (only if consented).
Manage your cookie settings via our Cookie Preferences Panel.
7. International Data Transfers
B-Lab operates globally, and your data may be processed in locations outside your home country.
- We ensure compliance with GDPR, CCPA, and other privacy laws when transferring data internationally.
- If data is transferred outside the EU, UK, or California, we use Standard Contractual Clauses (SCCs) or equivalent safeguards.
8. Children's Privacy
B-Lab does not knowingly collect data from children under 16. If we become aware of any such data collection, it will be deleted immediately.
If you believe a child has provided personal information, please contact us at ignite@brilliancelab.au
9. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Major changes will be communicated via email or a website notice.
Check this page regularly for updates.
10. Contact Us
For questions about this Privacy Policy or your data rights, contact:
- B-Lab Privacy Team
- ignite@brilliancelab.au
- b-lab.com.au
We take privacy seriously – your trust in our research-driven insights and intelligence briefings is our top priority.