Brilliant Thinking for All Brain Types
Everything we do, from brain smart leader to intelligence briefings to cognitive tools, exists to fund our research
and push cognitive performance forward for all brain types.
and push cognitive performance forward for all brain types.
Our Mission
Creating the Future of Brilliant Thinking for All Brain Types
B-Lab exists to push the boundaries of neuroscience and thinking. Our goal is to unlock the potential of every brain by conducting groundbreaking research into how we think, make decisions, and operate in the world.
We believe that real-world application of neuroscience is still in its infancy. We aren’t analysing trends – we’re creating new ways of understanding who we are and how we work.
The Problem We’re Solving
Closing The Gap Between Neuroscience and Real World Application
Despite groundbreaking discoveries and advancements in neuroscience, most professionals still rely on outdated models and tools that aren’t built for the complexities of today’s world. The science exists, but it hasn’t been translated into practical, high-impact tools – until now.
The Challenge
- Neuroscience has made incredible progress, but there’s still no clear bridge between research and real-world application.
- Most thinking and decision-making frameworks aren’t rooted in neuroscience - they’re based on intuition and tradition rather than science.
- The science of thinking is well-documented, but professionals lack real-world tools to harness it competitive advantage.
The B-Lab Solution
- We develop applied neuroscience solutions that translate research into real-world problem solvers, helping professionals think sharper, decide faster, and execute with greater precision.
- Our work moves beyond theory, creating structured, scalable models designed for industry-leading professionals.
See How We’re Changing This
Our Vision
Unlocking the Brilliance of Every Brain
What if we could truly understand how our brains work and use that insight to create targeted solutions to improve how we think, work, and collaborate?
Our vision is to help map the full spectrum of cognitive performance, understanding both neurotypical and non-typical brains,
to build a better future of work, learning, and connection.
Our vision is to help map the full spectrum of cognitive performance, understanding both neurotypical and non-typical brains,
to build a better future of work, learning, and connection.
Our Research Areas
Our Research Focus Areas
Neurotechnology Maturity & Adoption Framework
Mapping the future of neurotechnology and its role in cognitive performance.
Cognitive Profiling & Diagnostic Precision
Mapping different cognitive profiles and developing cognitive diagnostic tools.
Cognitive Optimisation for Performance
Understanding how to train and enhance high-level cognitive functions for different brain types.
Our Research Goals
What We Want to Achieve Through Our Research
Long-Term Goals
- Mapping the cognitive landscape - developing precise ways to assess cognitive styles.
- Developing ways to integrate neurotechnology for the greater good.
- Creating real-world applications - ensuring neuroscience improves how people think, work and connect.
How Research Translates Into Strategy
The Brilliant Thinking Model
Our research isn’t theoretical – it’s crash tested for the real world.
The Three Core Principles of Brilliant Thinking
- Thinking Above the Line – Finding what works for you and making sure it's sustainable.
- Closing the Brilliance Gap – Moving from knowledge through execution to mastery.
- Being a Brain-Smart Leader – Applying principles in practice for competitive breakthroughs.
Who We Exist For
We Are For The Bold Thinkers
Our research is for those who think differently, ask bigger questions, and want to push boundaries.
Who We Engage With
- Bold Thinkers & Innovators – Those who build on conventional wisdom.
- Professionals & Decision-Makers – People who rely on sharp thinking and clear judgment.
- Non-Typical Thinkers – For the people who see things differently or want a new perspective.
How We Fund Our Research
A Breakdown of Our Self-Sustaining Model
Unlike traditional research centers, we don’t rely on grants or external funding.
How We Fund Our Research
- Subscriptions – Intelligence briefings with cutting-edge academic and market insights.
- Brain Smart Leader Program – Research-backed programs to apply our findings.
- Research Contributions – Supporters who fund the future of Brilliant Thinking.
This model allows us to stay independent, innovative, and driven by discovery and not external influences.
Get Involved
Ways to Support, Subscribe, or Participate
Three Ways to Get Involved
- Support Research – Contribute to independent neuroscience research.
- Subscribe to Intelligence Briefings – Stay informed with the latest academic and market insights.
- Join the Brain-Smart Leader Program – Apply research-backed cognitive systems.
We’re building something bigger than a research lab – we’re creating a movement.
